“By failing to prepare, you are preparing to fail.”

Starting a Channel Program


 Why a Channel Program:


  • Allows for faster deployment of an expanded sales force
  •  Deeper penetration within target markets at a lower cost of entry
  • Quick means of establishing a sales and marketing presence
  • Provides for a potential  Client Base
  • Makes sales management  more manageable

What we can do


  • Determine where you are in the partnering process
  • Develop partner levels and types of partnerships, best suited for you product making enlistment easier
  • Determine how many and what types of partners you need and compile potential list of partners
  • Develop Partner Agreements
  • Identify and address any coverage and key opportunities for specific markets geographies and solutions.
  • Enlist the right partners to sell value-added services and meet your sales targets for current and future products


  • Provide proper collateral materials and train on use of collateral materials
  • Provide defined and proven solutions
  • Learn partners business processes to better understand their goals and objectives.
  • Motivate and collaborate with channel partners more effectively to drive sales of your products, services.
  • Bring new partners up to speed so they can effectively hit the ground running and know all goals and objectives
  • Strengthen ties with key partners and ensure program success by keeping a pulse on their needs through effective partner advisory councils



  • Deliver best-in-class programs and training that enable partners to successfully sell and support your solutions globally—across every phase of their lifecycle
  • Assist in marketing efforts to enhance sales process and build pipeline of leads.
  • Identify and address what’s working—and what’s not—through program audits or “health checks” that render prioritized, actionable recommendations
  • Enhance sales, marketing and technical skills among your partners—and increase customer satisfaction—through effective training and certification programs
  • Help partners ask the right questions to reveal new sales opportunities, quickly qualify prospects, counter competitive issues, and position your product in a way that resonates





Optimize Partner
428 Washington Ave.
Pelham, NY 10803

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